Prepare Your TruStage Campaigns

Use the available multi-media marketing materials to help engage members and drive your program results. Running marketing campaigns that coincide with consumer buying cycles helps your credit union become top of mind at the right time.

Suggested Campaign Timeline

The marketing materials are available all year for you to use on the schedule outlined below or a different schedule.

car campaign

Car Campaign

May - July
Peak car buying season starts in May.


Life Campaign

August - October
Life Insurance Awareness month occurs in September.


Health Campaign

November - January
The federal health insurance open-enrollment period starts in November.

Campaign Steps

1. Plan

2. Gather

3. Go Live

  • Validate digital assets are live.
  • Send marketing emails.
  • Distribute any printed materials.

4. Track Results

  • Track your results to see how your program progresses over time using our CU Navigator (Opens in a new window) reporting too.

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. Auto and home insurance are issued by leading insurance companies. The TruStage® Health Insurance Program is made available through TruStage Insurance Agency, LLC and GoHealth LLC. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.