AdvantEdge Digital Speaker Resources

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Applying a Futurist Mindset to Your Credit Union’s Data Analytics Environment

In a highly saturated data analytics solutions market, it can be difficult to know which technology will fit your digital strategy as it changes. And, it will. The data analytics field is one of the fast-evolving dimensions of financial services, and credit unions need an agile enough strategy to flex with the changes. 

In this solution-agnostic presentation, the speaker will talk through the essential questions every credit union must answer before selecting the technology to drive a data strategy. The speaker will then turn the conversation toward the foundational components of a future-proof data technology plan. Attendees will return to the office with a practical checklist for evaluating the agility of the data and analytics tools they are considering.

Speaker: TBA


Charting Your Course to Digital Maturity

Available as a Keynote Only

Like a rigorous climb in the natural world, reaching the summit of digital transformation can take many different routes. Just as rock climbers sometimes move vertically, sometimes horizontally and sometimes at an angle, credit unions each have different approaches to reaching digital maturity.

To be sure, the divergent paths credit unions take adds to the complexity the industry is facing as it confronts digital transformation. A singular strategy to implementation – one that works for all – simply doesn’t exist. However, there are best practices credit union digital climbers can rely on as they formulate their own path to the summit.

Attend this session to learn insights from a veteran digital climber and expansive thinker, Shazia Manus, who brings a wealth of credit union analytics experience. Discover how the right strategy, the right culture, the right tools and the right data can help you chart your course to digital maturity, better understand your members and deepen member relationships.

Speaker: Shazia Manus, SVP of Strategy & Business Development


Critical Questions to Ask Along the Journey to Digital Transformation

Every day, more credit unions are embracing digital transformation to deliver meaningful member experiences. Real-time data working in concert with years of intuition offers a powerful force capable of game-changing transformation. No matter where a credit union is on its digital transformation journey, there are a few key questions leaders must be asking: What behaviors are we trying to change? How does our transformation support our mission, vision and values? Can our team handle the truth? How do we avoid SOS (shiny object syndrome)? Attend this session to explore these questions and strategies for jump-starting your journey, including:

  • Quantifying your readiness to become more data driven
  • Tying data and analytics strategy to overall business strategy
  • Hiring key talent to support your transformation
  • Preparing data to support predictive analytics and models
  • Partnering with business units and marketing teams to activate data insights

Speaker: TBA


Explore + Exploit: The Formula for Transformation

Available as a Keynote Only

We all hear about digital transformation, but what does it really mean for the CEOs, board directors and other leaders trusted by members to run a financial cooperative that exceeds expectations? What does the injection of fresh new ideas from fintech, insurtech and other disruptors mean for the movement?

Join futurist Shazia Manus on a journey to reimagine the credit union of tomorrow. Through a lens of platform thinking, attendees will gain insight into exploring new value propositions while exploiting the distinctiveness of the credit union. As modern consumers wrestle with age-old money issues, they are also facing entirely new problems. Is your credit union uniquely positioned to help?

Attendees will confront this question alongside Shazia, walking away with a fresh perspective on what it means to transform for the future.

Speaker: Shazia Manus, SVP of Strategy & Business Development


How Machines (and the Humans Behind Them) Will Earn Our Trust

Available as a Keynote Only

Most people have a healthy skepticism of AI, algorithms and the myriad computational methods underpinning autonomous technology. The fact that every earthly innovation is first coded by a fallible human makes us naturally suspicious of new technology, especially machines that mimic the mind.

If history is any indication, however, cynicism will fade. How quickly will that happen, and what will be the ramifications of unmitigated user trust in autonomous tools?

Futurist Shazia Manus will explore those and other questions through a lens of consumer sentiment and social responsibility. By introducing attendees to various methods for increasing explainability and understanding around AI and machine learning, attendees will think differently about the ways they integrate technology within their own environments. Shazia will share examples of brands that are actively sharing things like taxonomy and modeling rules to inspire user trust. The session will get leaders thinking about their present and future reliance on automation and the essentialness of planning ahead for transparency and trust.

Speaker: Shazia Manus, SVP of Strategy & Business Development


The Critical Questions Driving Every Successful Growth Strategy

Available as a Keynote Only

How does your credit union compete and grow in the face of accelerating digital transformation, changing member expectations, and threats from fintech, insurtech and other disruptors?

In this dynamic presentation, futurist Shazia Manus will explore questions every credit union leader should be asking to transform for the future. By applying platform thinking to the answers, Manus will inspire attendees to reimagine the value of credit unions in the lives of modern members.

Flowing throughout this exercise in expansive thinking will be an exploration of a common denominator in business transformation – digital strategy and analytics maturity. Attendees will see how this rapidly evolving discipline is accelerating transformation across industries. In addition to discovering applicable lessons from fintech, insurtech and other disruptors, credit unions will learn how to begin knocking down barriers that stand between them and digital transformation mastery.

Speaker: Shazia Manus, SVP of Strategy & Business Development


The Hidden Growth Opportunities in Your Data

Available 8/15/2021

In a year of major transition and unpredictability, it's more important than ever to understand not only what your data is telling you, but also how your credit union can use it to drive serious growth. Join this informative Q&A with a top notch AdvantEdge Digital expert, for tips on how to use your data in an actionable way. Gain insights on the newest best practices, the data optimization habits of successful credit unions, what to expect in the days ahead, and more.

Speaker: TBA


The Next Big Thing in Data Analytics

If credit unions have learned one thing about data analytics, it’s how dizzyingly fast the discipline is advancing. By maintaining our curiosity and embracing change, we can meet the challenges of rapid evolution with a spirit of positivity and imagination.

Join the speaker for this dynamic presentation exploring the data, technology and science advances that lie just beyond the horizon. Each of the trends will open your mind to the future possibilities for the truly data-driven credit union.

Speaker: TBA


Transform Your Credit Union with the Power of Data and Analytics

Data and analytics have the power to transform credit unions. A comprehensive data analytics strategy is the key to a credit union’s successful data and digital transformation. In this session, you’ll discover how the right strategy, the right culture, the right tools and the right data can help you better understand each member and deepen member relationships. Join leaders from AdvantEdge Digital Consulting Services and Client Success teams to:

  • Learn the fundamentals of a data analytics strategy for credit unions
  • Define use cases for getting the most value out of your analytics investment
  • Discover how to build a roadmap for success
  • Explore how to translate your roadmap into actionable next steps
  • Learn how to empower staff with insights to improve member experiences

Speaker: TBA