Members’ State of Mind

The past couple of years (vs past year and a half has) have been one of the strangest, most stressful years many members have ever faced. According to KFF, in January 2021, four in ten adults in the U.S. reported symptoms of anxiety or depressive disorder, up from one in ten adults who reported these symptoms from January to June 20191. And younger adults were the most likely to have anxiety and/or depressive disorder during COVID-19.

Share of Adults Reporting Symptoms of Anxiety and/or Depressive Disorder During the COVID-19 Pandemic, by Age

NOTES: *Indicates a statistically significant difference between adults ages 18-24. Data shown includes adults, ages 18+, with symptoms of anxiety and/or depressive disorder that generally occur more than half the days or nearly every day. Data shown is for December 9-21, 2020. SOURCE: U.S. Census Bureau Household Pulse Survey, 2020, data analysis by KFF.2

24/7 Icon

Providing access to helpful digital tools 24/7 will give members the answers they need — especially at 2:00 AM when their “what-ifs” make for another sleepless night. Blogs on financial topics could provide helpful insights; tools to walk members through an on-line loan or insurance application could provide peace of mind they’re protecting their family.

Not only will these tools provide your members with critical assistance and reassurance, but they can also improve members’ credit union relationship. Research from CUNA Mutual Group found the less stressed and worried members are, the more likely they’ll be to view interactions with their credit union as positive3.

1KFF. “The Implications of COVID-19 for Mental Health and Substance Use” Feb. 10, 2021.
2U.S. Census Bureau, Household Pulse Survey, Dec. 9-21, 2020, data analysis by KFF.
3CUNA Mutual Group. 2019 proprietary research.
CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Corporate headquarters: 5910 Mineral Point Road, Madison WI 53705.