About the Author

Author Jeff Dillon leads CUNA Mutual Group’s Digital Consumer Experience department. This team identifies viable digital media tactics, creates content, and develops digital platforms to meet the sales, servicing, and analytical needs of the company’s Direct-to-Consumer business.

Jeff joined CUNA Mutual Group in 2018 after spending 15 years with Capital One and HSBC. During his tenure, Jeff oversaw digital media, online experiences, and digital analytics for a wide range of financial products targeted to consumer and business customers across the income and asset spectrum.

Jeff earned his bachelor’s degree in decision science from Miami University in Oxford, Ohio, and his Juris Doctor from Loyola Chicago School of Law. He is a widely respected industry speaker on the topics of digital media, advertising, and user experience.