A proud past embracing a bright future.
I'm pleased to announce our plans to reintroduce ourselves in 2023 under a single brand, TruStage®.
More than 85 years after our start within the credit union movement, our founding philosophy of people helping people remains at the core of our efforts to ensure a brighter financial future is accessible to everyone. We’ve grown significantly, reaching more people in more ways, and adding new products, services, and capabilities to support our business partners in helping people confidently make financial decisions that work for them.
As we reflect on our expansion through different market brands, it’s clear we’ve evolved. Now is the time for us to unify under a single brand that reflects all we do and strengthens our ability to serve those who count on us most.
We’ve chosen TruStage, one of our existing brand assets, to expand and represent our whole company and all we do because like us, this name represents people helping people at the core. As we reintroduce this brand in 2023, it will reflect our purpose and drive to provide value to you and the people you serve through a cohesive, simplified experience.
We hope you’ll join us in our excitement and rest assured that we remain committed to you and our future together. There’s nothing for you to do at this time; we’ll keep you informed of our progress in the months ahead. For more information, view the press release.
Thank you for your trust in us and your continued partnership.
Robert N. Trunzo
President & Chief Executive Officer, CUNA Mutual Group
TruStage® and CUNA Mutual Group are the marketing names for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Insurance products are issued by CMFG Life Insurance Company and its subsidiaries and affiliates. Corporate headquarters are located at 5910 Mineral Point Rd., Madison, Wis. 53705.