Our Values

It is important that our values reflect who we are, what we do and how we uniquely serve our customers, consumers, employees and the community.

We Do the Right Thing

We strive to lead with integrity, focusing on the interests of our people, communities and customers to deliver on the promises we make.

We Make a Difference

We strive to make a difference every day and empower each other to achieve great things together, creating a positive impact on society.

We Look for a Better Way

We lean forward, challenge the status quo, and embrace risk to anticipate and better meet the needs of everyone who counts on us.

We Are Inclusive

We believe greatness can come from anywhere and anyone, so we embrace diversity of people and ideas, and listen openly.
Building brighter futures for 85 years

Land Acknowledgement Statement

We recognize the sacred land upon which we stand today. This is the ancestral lands of Hoocąkra known as the Ho-Chunk (English translation: People of the big voice). We acknowledge and respect the sovereignty of the Ho-Chunk Nation, the eleven other federally recognized tribes of Wisconsin, and all indigenous tribes. We recognize that indigenous peoples were forcibly removed from these lands for decades before the year 1832 which marked the beginning of the official removal policy of the US government. Originally called TeeJop (day JOPE, English translation: four lakes), the area is now called Madison. We recognize the original inhabitants and their culture, their sacred effigy mounds, the stewardship of this land for over 12,000 years, and the descendants that continue to call this place their home. In offering this land acknowledgment, we are making a commitment to strengthen our partnerships with Indigenous communities throughout the country and more specifically with the Ho-Chunk Nation.

Values in Practice

Our Values in Practice (ViP) program recognizes employees who lean into our corporate values and exemplify exceptional performance throughout the year. Employees are nominated by their peers, and winners are selected by a committee of diverse employees.

Among hundreds of nominations this year, these individuals stood out for the difference they’re making – earning them a ViP award.

Justin O'Neil

Justin O'Neil


Embodies the value: Do the Right Thing

When there is an opportunity to make improvements, Justin gets things done. He’s a life-long learner and shares his knowledge with others to advance the business. Through considerate challenges to the status quo, he provides design solutions that improve our capabilities.

Jolene Nell


Embodies the value: Make a Difference

Jolene is a driving force in advancing change for our Special Investigation Unit. This team investigates potential fraud and tracks down rightful beneficiaries. Jolene’s work resulted in an all-time high of funds stopped from landing in criminals’ hands.

Jolene Nell
Michelle Robertson

Michelle Robertson


Embodies the value: Look for a Better Way

Over the span of two days, Michelle coordinated two of the most significant product launches in the history of our TruStage™ Consumer Insurance Program. Exceptional planning and the persuasive leadership skills of an innovator is how she got it done.

Cheryl Guthrie-Swarztrauber


Embodies the value: Be Inclusive

Always encouraging her colleagues and partners to advance in their DEI journeys, Cheryl introduced new measurements in our litigation counsel panel firm process to ensure historically underrepresented lawyers are considered for advancement and leading roles in law firms.

Cheryl Guthrie-Swarztrauber
John Baltzer

John Baltzer


Embodies all values

Change is hard. When it’s led by a person like John, the huge task can result can be smooth for everyone. His efforts to provide our credit union customers and his colleagues with a great experience is remarkable.

Find More than a Job – Find Your Career

Join our diverse organization where you will learn, grow and be recognized for the talent you bring to the team. See available careers (Opens in new window)(opens in a new window)

Our Code of Conduct

We’re committed to doing business the right way. From unparalleled service to strong financial performance, CUNA Mutual Group’s Code of Conduct (Opens in new window)(opens in a new window) provides guidance regarding the legal and ethical standards that apply to each of our employees.

Woman sitting at a desk in front of a computer, talking to another woman across from her

Why should diversity, equity and inclusion (DEI) matter for credit unions?

DEI can help drive positive and lasting results.